Comcast Case Study
Comcast wanted to make consumers aware it had taken over AT&T's cable business in selected markets and would be improving its service offerings.
Specific regions within major U.S. markets were identified as containing the greatest concentration of potential customers and then targeted during peak traffic hours. Reps distributed Comcast branded microwave popcorn as a way to introduce Comcast's new offerings. 18,000 lbs. of popcorn was distributed in one day in San Francisco alone by over 40 brand ambassadors.
Significant awareness was achieved, with hundreds of thousands of consumers reached.
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