Plantronics Case Study

Challenge

Plantronics was largely unknown by the average consumer. It needed to promote awareness of its new consumer headset, the MX100, within the youth market.

Solution

OnPoint created a trendsetter program for Plantronics, where 1000 headsets where distributed per market to local record label employees, lifestyle store owners/managers, bartenders and doormen, local extreme athletes, models, actors, etc. These headsets were distributed several months in advance of the main consumer launch, creating an increased impression of value and desirability.

Results

The campaign was highly successful. The headsets were well-received by the trendsetters, who subsequently provided product endorsements to tens of thousands of consumers.

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